The Education Division at Tel Aviv University is responsible for developing academic programs and training teachers. Its work combines advanced technologies with educational innovation.
Our mission was to create the design and visual communication for an institutional profile book. The strategic process was designed to communicate progress, technology and innovation, and to create a distinctive visual experience aligned with the division’s character and the project’s content.

For this mission, we conducted visual research that brought together trends from different schools of thought. Based on the research, we built an innovative grid, defined a distinctive color set and selected a custom typeface.
Alongside these elements, we integrated pictograms and an original photographic language. The photographs were created especially for the project and combined with nostalgic archival images.

The visual design was built as a complete language, rooted in brand thinking, concept and creative direction, expressing the connection between progress, technology and educational innovation.