Hair designers Kobi and Eli Borochov, based in Tel Aviv, operate in the world of beauty and personal care. The challenge was to transform the business from a hair salon into an exclusive, high-end beauty destination.

As part of the project, we developed a distinctive graphic language, supported by a marketing and brand image strategy. We defined a young and modern direction that created differentiation and highlighted the brand’s aesthetics, professionalism and personal service. The work included full branding for the business, from creative services and photoshoot production to website characterization and practical implementation across a variety of branded materials and signage for the space. In addition, we launched advertising campaigns that included ads, outdoor signage and the production of a wide range of marketing materials.