Branding and development of a new graphic language for the fashion chain ICE CUBE. The chain offers daywear and eveningwear, footwear and accessories for women in Israel and abroad.
As part of the project, we redesigned the logo with a clean, modern and timeless approach. Alongside this, we developed a unified graphic language for the chain’s stores and marketing materials. Our mission included designing exterior and interior signage, storefronts, window signage, posters, banners and shelf talkers.
A central part of the process included design and creative services for bi-seasonal catalogs, with full support from the concept stage through to print production.

The result is a broad, consistent and up-to-date brand system that strengthens the chain’s visibility at every customer touchpoint.