The Anières Program by World ORT is a value-driven educational initiative that provides excellence scholarships to Technion students. Our mission was to rebrand the program around its core brand idea: 360° guidance and support for students. The program provides financial, social, personal and academic support to outstanding students in the fields of High-Tech & Technology. Its purpose is to position them as the next generation of leaders in their fields, at the forefront of Israel’s future.

The concept was inspired by an ancient Catalan tradition of human towers, built through mutual support. Building on this idea, we created a graphic abstraction of a circular geometric form, whose elements support one another, and from there developed a complete graphic language that expresses the essence of the brand.

In developing the graphic language, we maintained the DNA and brand essence of the global ORT network, while giving the color palette a refreshed direction with shades of blue alongside a yellow tone.

That is why we chose the tagline Creating Futures, because we believe that to create a better future, outstanding students need more than a scholarship: they need a broad support system and a set of tools that will enable them to shape tomorrow.